Who we are
we’re your music industry parents. the ones who know how to book a show, fly interstate, release a record, build a press kit, fill out a grant application and still have time to eat dinner. we’ve learned the hard lessons so you don’t have to make all of the same mistakes, or at least not alone.
we’re a small group of musicians who care deeply about independent music and the people who make it. we’ve spent the last few years learning how to record, release, tour and promote our own band without a label, a trust fund or an instruction manual, and now we’re passing that knowledge forward.
we believe the australian music ecosystem works better when artists support each other, share resources and demystify the business side instead of pretending it doesn’t exist. we believe professionalism doesn’t have to mean being cold or inaccessible. and we believe diy doesn’t have to mean doing everything alone.
our family has grown over time, and now we’re building a little corner of the australian music community where artists can ask questions, collaborate, celebrate wins and learn how to navigate the business without being talked down to or told to wait their turn.
we’re based in leura (nsw), but our work reaches across the blue mountains, sydney, interstate and occasionally overseas.
Our Team
mum
founder, everyone's mummum is one of the co-founders of mum and dad’s friendly music co. she handles the emotional support and the vibes. mum is extremely lovely, kind, and makes artists feel safe enough to ask questions and to not be a gronk in the scene. every music scene needs a mum — we just happen to have a real one.
dad is a co-founder and multi-purpose fixer of things. he has recorded bands, managed artists, ran live sound, and other stuff to ig. he also handles merch design and production, screen printing, physical music releases and distribution. if there’s a technical, logistical or mildly cursed problem, dad probably knows how to solve it or build a new version of it from scratch.
founder, sound engineer, artist management, everyone's dad, other stuff igdad
aunty yael is a co-founder, scouts new artists, builds shows, runs promotion, manages socials and helps musicians actually get their music out into the world. she has an eye for talent, a knack for design and the rare ability to talk to venues, bands and audiences all at once without dropping the ball. she is extremely good at making connections with people and you likely already know her if you’re part of the scene. if you’re a new artist doing something interesting, chances are aunty yael will hear about you before anyone else does.
founder, artist scout, artist management, everyone's aunt, other stuff igaunty yael
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!